Grandma Ellie: The Tech Savvy Granny
When most people think of Verizon, they think of phones and wireless service. When most people think of Grandma gifts, they think of tacky holiday sweaters.
Meet Grandma Ellie: a tech savvy lady and thoughtful gift-giver who redefines "Grandma gifts." She showed people they can get more than they expect at Verizon during the holidays.
Campaign went live December 2014 on YouTube, Facebook, Twitter, Google+, Tumblr, Pinterest and Vine.
We introduced her by creating a tech haul YouTube vlog about what she's getting her grandkids for Christmas.
She collaborated with YouTube influencer "Makeup Geek" and guest starred on her channel.
Right before the Christmas, she helped last minute shoppers.
Grandma Ellie ran all of Verizon's social channels (Facebook, YouTube, Twitter, Vine, Tumbler, and Pinterest) in November and December. On Facebook and YouTube she responded to positive comments and ignored the negative ones.
CD: Jarrod Corbett ACD: Neisha Tweed/Janeen Ritson AD: Kate de Longpre' CW: Frances Beuche