Title: Sr. creative maverick

 

360i, NYC

February 2015 - now

Kate is a Senior Art Director at 360i New York where she is slowly breaking down the barriers that keep her team from doing their best work. By redefining brands’ strategies with creative insights, fostering close interdepartmental relationships, and continually pushing the bar on her creative work with avant-garde thinking, she produces measurable results for both her clients and her agency.

For over a year Kate has operated without a partner, doing everything from writing scripts and designing brand identities to leading junior teams. In this time, she's brought multiple campaigns to life with rave reviews from both clients and creative leadership. Agency leadership has flagged two of those campaigns as award show contenders.

McGarry Bowen, NYC

April 2014 - January 2015

Kate was brought into McGarry on a two-week freelance contract, becoming so invaluable that she stayed on for nine months. She art directed 30+ photoshoots, creating a constant stream of original social content for Verizon. After hearing about a sizable untapped budget for Vine, Kate pitched an approach to the Verizon team. It was approved, and she personally crafted many stop-motion animations for the brand. She also pitched and produced Verizon's holiday campaign, the most significant digital campaign of the year.

Comedian and Freelancer, NYC

October 2013 - March 2014

After the sudden death of a loved one, Kate decided to take a step back from full-time agency life. During this time she interned and performed comedy at the Magnet Theatre and paid the bills with freelance projects for Reducress.com, Red Lantern, DigitasLbi among others.

JWT, NYC

June 2012 - August 2013

Kate cut her teeth in advertising at JWT with the guidance of industry greats Jeff Benjamin and Ryan Kutscher. While at the agency she worked on global business pitches for Macy’s, Vonage, and Tylenol and developed campaigns for Kleenex, Halls, Royal Caribbean, Smirnoff (LATEM) and HSBC.

Jack Morton, NYC

May 2011 - July 2011

While interning at Jack Morton Kate contributed to several projects including the worlds first 24-Hour Fashion Show, produced as part of a campaign to showcase the versatility of cotton. The Cotton 24-Hour Fashion show, which features 1440 cotton looks, became an annual event for the brand.

VCU Brandcenter, Richmond, VA

August 2010 - May 2012

Kate specialized in art direction at VCU's grueling graduate level portfolio program. While at the school she worked on real briefs with full student teams that included account, strategy, technology, UX, art, and copy for clients including Macy's, Bing, Mars, and Ritz-Carlton.

Michigan State University, Lansing

August 2003 - May 2007

Kate entered college with dreams of becoming a veterinarian, but after a stomach-churning summer interning at a vets office, she decided to changed her major to advertising. While at MSU Kate was inducted into Tower Guard, a secret society that recruits from the 5% of the student body. Headquartered in the campus clock tower, the Tower Guard pursued multiple philanthropic initiatives most prominently reading textbooks onto tape for the blind and dyslexic. Kate had the distinction of being the groups first dyslexic member and often joked that she'd, "read her textbooks to herself and call it volunteering."

 

Life As Told By Instagram